Tata Crucible Mock Prelims-3

Tata Crucible Mock Prelims-3


1) The M-shaped society is a term coined by which  Japanese economist and corporate strategist ?

He argued that the structure of Japanese society has emerged into a 'M-shape' distribution. It refers to a polarized society with the extreme rich and the extreme poor.
2)  Which brand was promoted with the famous slogan `Put a Tiger in your Tank'? The slogan was first used in 1964.

3) With which famous international express shipments company would you associate the 'Jumbo Box'?

4) why the numeral "9" appears in all Bata product pricing?

5) There has never been a Pope Peter II. why?

6) Aroon purie launched it as fortnightly magazine in 1975 from the group Living Media.Which magazine is this ?
7) This product was from  SP Goenka's stable  started in 1982.Name the product useful in kitchen.
8) Which present day brand was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler.It's machine system is known as  "Dolce Gusto" ("sweet taste" in Italian).
9) In Marilyn Monroe performing "Diamonds Are a Girl's Best Friend", in which brand name  was mentioned twice (1953)...
10) The first  store opened in Seattle in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.The name  Pequod was rejected by one of the co-founders.Name the largest  company in the world in its category.
11)  What is the Title of Auto Biography of Krishna Kumar Birla?
12) Which company holds the rights to manufacture the products under the brand name "Harry Potter" after its worldwide success? 
13) Sensex: Bombay;     DAX:______?

14) –Sachin kya kata hai"ïs the ad line/copy line for....?
        
15) The Aubrey Holes, named after the 17th century antiquarian John Aubrey, are 56 pits laid out in a circular fashion. In the vicinity of which man-made landmark would you find the Aubrey Holes?
                                         
16)  which project was started in the summer of 1994 by Thomas Reardon, using source code from Spyglass, Inc. Mosaic
                                  
17) In 1928, Yoshisuke Aikawa founded the holding company Nippon Sangyo (Japan Industries or Nippon Industries),which present day brand am I talking about  ?
                                                    
18) "Ek sur" (One Tune) (languages of India), or "Mile Sur Mera Tumhara" as it is better known song written by creative head of an popular ad agency, Name him ?
          
19) Name the national bird of Canada ?
20) Which Index is also known as "Growth share index ?
21) Identify the person who nicknamed Mama Africa, was a Grammy Award-winning South African singer and civil rights activist.
22) which two word term is in news for a formal request from a court to a foreign court for some type of judicial assistance.
23) Who has acquired the audio and video business of Philips worldwide ?
24) once it was orbis,now thebes is the latest code name for which product  from Sony ?
25) Currently How many  stock exchanges are there in India, most of which
are non-operational and only five have trading on their platform which includes NSE, BSE, MCX, USE and CSE.

Answers:

1) Kenichi Ohmae
2) Esso
3) DHL
4)  Thomas Bata, Bata founder was a 9th generation shoemaker to commemorate that thing number nine is used.
5) Even though there is no specific prohibition against doing so, elected Popes have refrained from choosing this name. This is because of a tradition that only Saint Peter should have that honor.
6) India Today
7) Kitply, name derived from kitchen plywood
8) Nescafe
9) Tiffany
10) Starbucks
11) Brushes with History
12) Warner Brothers
13) Frankfurt (DAX is the index at the Frankfurt Stock Exchange)
14)  NECC (National egg coordination committee)
15)  -Stonehenge-
16)  The Internet Explorer
17)  'Nissan' ,derived from Nippon Sangyo
18) Piyush Pandey (then an Account Manager and presently the Executive Chairman and Creative Head of Ogilvy and Mather, India)
19) Loonie ,Canadian Dollar is nick named as Loonie
20) BCG
21)Miriam Makeba 
22) Letter rogatory
23) Funai
24) Play station 4
25) 25

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